MY STORY
My Story – The Heart Behind HACKNER HOMEHi, I’m Jona Hackner, the founder and designer behind HACKNER HOME. What started as a simple idea at my dining room table in February 2014 has grown into a thriving handmade home décor shop, and I still pinch myself every day that I get to do what I love. It all began with a sewing machine, some fabric, and a dream to create something beautiful while being home with my two little boys. My first products were handmade children’s bedding and curtains, sold under my sub-brand, Baby Etiquette. At the time, I thought it was just a way to help support my family while staying home with my kids—but within the first year, it became so much more. As orders poured in, my love for textiles, design, and craftsmanship deepened. Before I knew it, I was creating luxury decorative pillows, and my small shop transformed into a high-end, handmade home décor brand. With the success of HACKNER HOME, I also introduced Plush Pup, a designer dog bed collection that later became an HGTV-published product.
Growing Beyond My Wildest DreamsI never imagined that my handmade pillows would be featured in top publications like HGTV, Rue Magazine, Homes.com, and MyDomain, or that they would appear on TV sets like CBS’s The Talk (Studio Set 16) and ESPN’s Tailgate Party (Michigan 2019). But through hard work, faith, and the support of amazing customers, my little dream turned into a reality. As my business grew, so did my need for extra hands, and my husband Christoph Hackner stepped in to help with everything from securing our first large commercial account to handling the countless daily tasks that keep us rolling. Today, we co-own and operate HACKNER HOME together, and I couldn’t be more grateful for the teamwork that makes this business possible. Why I Do What I DoAt the heart of HACKNER HOME is a commitment to quality, craftsmanship, and customer service. I believe in listening to my clients, creating timeless designs, and making pieces that bring warmth and beauty into homes. Every pillow is handmade in the USA with the finest fabrics, ensuring a luxurious, artisan touch that can’t be found in mass-produced décor. But more than anything, this journey has been about family, God's miracles, and gratitude. I feel incredibly blessed to do what I love, alongside the people I love, while sharing my passion with customers from all over the world. To everyone who has supported my small, woman-owned business—thank you from the bottom of my heart. You make this dream possible, and I’m so honored to be a part of your homes. With love and gratitude, Shelby, NC | Handmade in the USA | Luxury Decorative Pillows & Home Décor |
